$129,757 raised of $400,000 goal

Thank you!

CA$51  •  Anonymous
Kanata, ON, Canada
$101  •  Pavitter Kaur
Surrey, BC, Canada
$501  •  Anonymous
Fullerton, CA, United States
$101  •  Anonymous
Tucson, AZ, United States
£100  •  Anonymous
Birmingham, W MIDLANDS, United Kingdom
£5  •  Anonymous
Earley, BERKS., United Kingdom
£51  •  Anonymous
London, MIDDX., United Kingdom
$200  •  Anonymous
Singapore, Singapore
A$2,000  •  Inderjit Singh
Hillarys, WA, Australia
A$51  •  Gurvinder Singh
Sydney, NSW, Australia
£51  •  Anonymous
Uxbridge, MIDDX., United Kingdom
$101  •  Jagjit Chawla
Cherry Hill, NJ, United States
£20  •  Mandeep Sidhu
Wembley, LONDON, United Kingdom
$1,001  •  Anonymous
Westlake Village, CA, United States
$51  •  Janjeet Grewal
East Elmhurst, NY, United States
£12  •  Anonymous
Warwickshire, WARKS, United Kingdom
CA$101  •  Sukhminder Dhami
Mississauga, ON, Canada
$21  •  Manohar Arora
Indianapolis, IN, United States
€8  •  Anonymous
Madrid, Spain
$101  •  Monica Tipirneni
Sanford, FL, United States
Icons made by Freepik from www.flaticon.com

Celebrating the Birth of a Girl

Equality Is Sweet: Pink Ladoo campaign launches to encourage British South Asian families to celebrate the birth of a gi...

Celebrating the Birth of a Girl

September 29, 2015

Equality Is Sweet: Pink Ladoo campaign launches to encourage British South Asian families to celebrate the birth of a girl.

The long-standing South Asian tradition of celebrating the birth of boys by distributing sweets called "ladoo" within the community is finally being updated, with the launch of the "Equality is Sweet: Pink Ladoo" campaign, which will create a much needed tradition to mark the birth of a girl.

South Asian sweet shops across the UK have agreed to offer pink ladoo to their customers in support of the campaign.

The campaign launches on Sunday October 11 2015, International Day of the Girl Child, a day that has been demarcated by the UN to promote girls' human rights and highlight gender inequalities that remain between girls and boys.

The day will be marked at Birmingham Women's Hospital, where every baby, boy or girl, will be given a box of pink ladoos. The aim is to encourage families to take pride in the birth of all children irrespective of gender and to celebrate the births of boys and girls equally.

There are only two women's hospitals in the UK, in Birmingham and Liverpool. As Birmingham has one of the largest South Asian populations in the UK, it was a natural choice.

The founder of the UK campaign, said: "Currently, there are no traditions to mark the birth of a girl but many to celebrate the birth of a boy. This gender-biased practice sends a message from birth to South Asian girls that they are worth less than their male counterparts."

"I want to raise the status and value of baby girls and transform attitudes towards women by changing this tradition.

They're not just a sweet, Pink Ladoo are the symbol of a protest against established South Asian gender-biased norms."

AGirl (35K)


Equality is Sweet (Pink Ladoo) Campaign is a non-profit pro bono initiative.

The event will take place on Sunday October 11 2015 at Birmingham Women's Hospital between 10am and 12pm.

For more information please visit www.pinkladoo.org


Photo by Priya Ranjit

Editor's Note: This article was originally published on Oct 7th 2015

Kaur Life

It is infused with gurmat and tailored for young Kaurs (Sikh women). Kaur Life hopes to be a space where Kaurs can express their ideas, share stories, and learn more about their Sikh culture to empower themselves.

More Articles by This Author

Add a Comment