Browsing Tag: National Sikh Campaign

The Sacramento Mayor's office will officially announce next week as Sikh Awareness Week during the second annual Sikh Appreciation Night at Friday's Sacramento Kings game.

The report concludes that positive images will tell the Sikhs’ story: their patriotism, their willingness to serve in the armed forces, their seeking of the American dream. “We are here to make a better society and we do not point fingers at any faith, any religion,” Bahrara said.

Rana Sodhi, who's brother was killed in a hate crime, said he has made it his “life mission” to educate people about his faith and values and was in Washington for the release of a report on American awareness of and attitudes toward Sikhs.

...after learning about the strong parallels between Sikh values and American values – especially equality – participants’ attitudes dramatically shift towards the positive....

With more than 150 years of history in the United States, Sikh Americans are still highly misunderstood. Regularly subjected to discrimination and occasionally even the targets of hate crimes...

The 500,000 Sikhs who live in America are often misidentified as terrorists by fellow citizens who know little or nothing about the traditional faith, a new study revealed.

Two veteran media gurus who are helping with the campaign, Geoff Garin and Isaac Baker, made presentations outlining how the Sikh image can be reshaped. “The consensus was that there is a critical need for this kind of media strategy for the Sikh community,” Dr. Rajwant Singh, president of the Sikh Council on Religion and Education."