The ad thrilled Sikh Americans like me, who have worked for years to dismantle one of the most pernicious prevailing stereotypes in American culture: turban equals terrorist.
He told The Huffington Post, "When I first saw my Facebook friend's photo of this GAP subway advertisement defaced by vandals with racist messages, I wanted the world to see how millions of brown people are viewed in America today."
Gap’s Holiday 2013 ad campaign, which launched this week, has drawn compliments for featuring a diverse group of personalities. Ahluwalia can be seen posing in his photograph with artist and filmmaker Quentin Jones.