Spring Internship - Marketing for Social Change

Create a dialog on diversity and awareness of Sikhs in the U.S. School System
through the documentary Roots & Wings

About Roots & Wings:
The documentary addresses what it means to be an American in today's diverse cultural landscape. The teen filmmaker, Angad Singh, recounts his personal journey as a Sikh American, and how his cultural and religious heritage has shaped him and how others see him. He emerges triumphant as a true American, beautifully grounded by his cultural roots.

The film promotes discussion on diversity, religion, American values, and the consequences of bullying. In its over 100 screenings in the US schools, camps and interfaith events, no students have walked away untouched after seeing this movie made by one of their peers.

It has dramatically changed their perceptions of what does it mean to be an American and that of the Sikhs. You may learn more from : www.onelight-films.com

Internship Goal:
Reach out to middle and high schools in the USA, to make them aware of this Sikh media resource. Roots & Wings to be used as a working tool for applicable curriculums that support "dialogue-on-diversity", "anti-bullying", "multiculturalism", "immigrant issues", "US History", "World Language or Religions" etc. - thereby educating them about Sikhs. Lesson plans for schools are available.

Dates: April 14st 2014 to June 13th 2014 (10-20 hrs/week) Possible extension into Summer/Fall semesters

Location: Online, some local travel may be required

Compensation: Credit for volunteer hours with financial reward for meeting targets.

Responsibilities:

Creating a database of schools, educators and conferences in the USA that are potential screeners and promoters of the documentary.

Writing to them in the context of the different programs they have making them aware of the resource, the need and the impact.

Following up on the screening, collecting comments, feedbacks, statistics and the impact statements.

Creating awareness through social media and website.

To qualify, you must:

Be a Senior, a rising Senior in a High School or a College Student in the U.S.A.

Feel passionate about educating mainstream about Sikhs and the issues they face.

Have good writing, communications and social skills.

Be motivated to make a difference.

Be goal driven and accountable.

Familiar with all social media trends.

Have basic graphics, web and media marketing skills.

To apply:

1. Fill the attached application. Fill free to use as much space as needed.
2. Attach a cover letter with a brief essay on why this internship appeals to you and what unique techniques and skills can you bring to accomplish the aforementioned goals.
3. Copy of your latest transcript.
4. Any additional information about yourself you would want to share.
5. Send all material via email by March 18th 2014 to [email protected]