Friends,
This past June, we launched "Let's Talk About Turbans (Gasp!)" -- our comedic video with Funny Or Die (FOD), to build awareness of the Sikh faith and the turban. It was a tremendous success:
The video was the #5 most-watched video on FOD's Facebook page and it garnered:
- Nearly 50,000 clicks
- An 8-9 relevancy score (out of 10) with young, non-Sikh Americans
Additionally, the video was shared by Ben & Jerry's, the Anti-Defamation League, Women's March, the House Democratic caucus, Rock the Vote, Attorney General Gurbir Grewal and many more!
These comments on social media underscore the campaign's success:
The video has also been used to bridge divides between communities. Watch NSC's cofounder, Gurwin Singh Ahuja, speak with Evangelical leader Jer Swigart about the video and the importance of seeing our common humanity in each other. Check out the webinar here or by clicking the image below. The password for the video is peacemaking.
Please keep sharing this video with your friends and family to educate others about Sikhism and the turban. We thank you for your support on this initiative and all our projects. Let's continue to build awareness of Sikhs and our contributions in the United States!
Thanks,
Sikh Campaign
