LONDON, UK (September 3, 2014)—After the Waris Ahluwalia’s GAP advertisement, the Gentlemen’s Quarterly has featured Manik Singh, another keshadhari Sikh, in its magazine.

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The Gentlemen Quarterly is a fashion magazine with no connection to Sikhi, however’s its decision to feature a Sikh model has been welcomed with surprise.

Since the 9/11 attacks, Sikhs have repeatedly endured violence and bigotry throughout the World because of their religiously-mandated turbans.  In August 2012, a gunman with known ties to neo-Nazi groups attacked a Sikh place of worship in Oak Creek, Wisconsin, killing six worshipers and injuring several others, including a local law enforcement officer.

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